Harvey Norman - Naming + Branding +Packaging
Home-wear specialists 'Harvey Norman' approached me as they wanted to launch their own range of scented candles. While they had a manufacturer, they did not currently have a trading name, brand look or packaging. After much research into what is a very saturated area, I provided many naming options, we finally agreed on 'wick & wish'. The next step was to bring the chosen brand name to life in an eye catching way. Using the W&W as a motif, the packaging could interact with other units within the brand and create a striking visual shelf presence from across an expansive showroom.
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