A new suite of Direct Mail material, online content and radio copy for the Institute of Directors. This new suite of material seeks to present a bold, confident new campaign identity that is contemporary, memorable and worthy of our status as Ireland’s premier network for business leaders.
The copy tone of voice will be uncluttered, simple and direct reflecting DM best practice.
The radio will be unexpected and entertaining. This is an opportunity for IOD to refresh its
image and re-engage with its core membership as well as asserting its relevance and authority for a new generation of business leaders.
INSTITUTE OF DIRECTORS IN IRELAND - Where Business Leads