The Shackleton museum is destined to become one of the world's great polar museums. Housed in a stunningly restored 350-year-old building in Athy, Co. Kildare. Kildare county council approach me to design and develop the branding. Their vision is to build one of the world's greatest reference points for the heroic age of polar exploration. After much research, I realised my goal was to visualise the name Shackleton as the uncompromising heroic leader that he was.
As branding projects go, this was a very interesting task to research and work on. A fascinating man with an epic story (and a museum in his honor)